The overbearing and misconstrued notion that environmental protection and conservation lead to unnecessary economic trade-offs is a growing concern that undermines the very foundation of sustainable development and growth. This negative value shift towards nature and environment across different levels, cultivated through misinformation and alternative narrative requires a disruptive change beyond science and intellectual narrative and advocacy. It requires an intentional design to enable sustained action to generate positive views and assert that the loss of nature impacts economies and hence societies.
The conservation stewardship and education program aim to foster a greater sense of ownership and responsibility towards nature to sustain current conservation gains and to steward champions to consolidate further. This will be achieved through developing a targeted narrative shift campaign about biodiversity and ecosystem values by engaging faith leaders and institutions to bring about long-term behavior change. The program will continue to partner with schools and youth groups to marshal action campaigns around climate change and environmental issues. High-level policy discourse and engagement will be continued in partnership with local CSOs including local multilateral organizations. Innovation camps and campaigns will be fostered to support the discovery of eco-friendly solutions and alternatives. An immersive engagement program will be developed to foster partnerships with private and public sectors to cultivate national, regional, and global champions that will enhance stewardship support and network.