For the first time, Earth Hour was celebrated in collaboration with WWF-China under the joint slogan “Lights off for snow leopards, voices up for high mountains” implemented within the United for Snow Leopard project.

In Mongolia, WWF-Mongolia drew attention to the growing impacts of climate change on high mountain ecosystems. Over the past 80 years, the country’s average air temperature has increased by 2.46°C, making it one of the countries most affected by climate change. Researchers emphasize that 77 percent of Mongolia’s territory is currently affected by desertification and land degradation caused by climate change, overgrazing, and unsustainable land use. Addressing these challenges has therefore become increasingly urgent.

As part of Earth Hour, a meeting titled “Climate change in high mountains” was organized between journalists and researchers to communicate scientific findings on Mongolia’s high mountain ecosystems to the public through the media. A total of 34 journalists representing 24 daily newspapers, websites, and television outlets participated, helping to share evidence on how climate change is affecting these fragile ecosystems.

In parallel with the Earth Hour event, the “Voices up for high mountains” event brought together more than 300 participants. Activities included a photo exhibition illustrating the impacts of climate change on snow and glaciers, an educational corner highlighting the value and importance of the snow leopard—an iconic species of Mongolia’s high mountain ecosystems—and a quiz competition, along with other engaging programs. The event was widely promoted across media, reaching a broad audience through 62 news reports, interviews, and other media output.